# Todo List

## CRO & Tracking
- [ ] Tracking business complet (GA4 + Meta CAPI): `view_item`, `add_to_cart`, `begin_checkout`, `purchase`, abandon tunnel par etape.
- [ ] Checkout ultra-court + wallets: Apple Pay / Google Pay / Link, suppression des champs non essentiels, auto-remplissage.
- [ ] Emails automatiques a fort ROI: abandon panier, abandon checkout, post-achat, relance 7/30 jours.

## Produit & Conversion
- [ ] Avis clients produit (UGC): note + texte + photo, affichage sur PDP et listing.
- [ ] Blocs de conversion PDP: delai estime, retours, "livraison offerte des X EUR", FAQ produit, preuves de confiance.
- [ ] Upsell/Cross-sell intelligents: "souvent achetes ensemble", "complete ton pack", bundle pricing.

## Catalogue & Merchandising
- [ ] Merchandising recherche/categorie: tri "meilleures ventes", boost produits marge/stock, synonymes de recherche.
- [ ] Google Merchant Center + flux produits: Shopping/PMAX + coherence prix/stock.

## SEO & Performance
- [ ] SEO e-commerce avance: Product/Breadcrumb/FAQ schema sur toutes PDP, descriptions uniques, maillage interne fort.
- [ ] Core Web Vitals en objectif business: budget perf (LCP/INP/CLS) + monitoring continu.

## CRM & Experimentation
- [ ] Personnalisation CRM: segments nouveaux vs recurrents, recommandations et offres par comportement.
- [ ] A/B testing continu: PDP (CTA, prix, reassurance), panier, checkout, tri des categories.

# Sources:

- Baymard (checkout/cart UX, 2025): https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark
- Baymard benchmark checkout: https://baymard.com/research/checkout-usability
- Google Product variants structured data: https://developers.google.com/search/blog/2024/02/product-variants
- Web Vitals business impact (case studies): https://web.dev/case-studies/rakuten , https://web.dev/case-studies/quintoandar